Agency? Printer? Mailhouse? Who are you guys?

Many in the variable data printing industry will tell you they are “full-service” or a “one-stop shop” marketing firm. But only VDP Direct evolved from 30 years experience as a well-rounded marketing firm. We’re not printers or photographers who dabble in marketing. We are a unique convergence of marketing expertise, creative development and design, printing and finishing, plus data and mailing services. Hewlett-Packard refers to us as the complete marketing “ecosystem,” providing everything from initial strategy to measuring response.

Agency Services Print Services Mail Services
what is variable data printing

Because we do it all, you secure greater accountability and control, with no excuses or delays due to hand-offs from vendor to vendor. And we’ll show you how to integrate a VDP program seamlessly into your existing brand campaigns so your print, broadcast, outdoor, trade shows, PR, packaging, and web site sing with newfound efficiencies.

  • Creative strategy
  • Concept development
  • Copywriting
  • Design
  • Photography
  • Web sites
  • Print ads
  • Collateral
  • Radio
  • Television
  • Multimedia
  • Corporate identity
  • Media research and placement
  • Packaging
  • Outdoor & transit advertising
  • Sales promotions
  • Public relations
  • Imprinted promotional products
  • Variable data printing
  • Offset printing
  • Web-to-print
  • Large-format printing
  • Embossing
  • Foil stamping
  • Die-cutting
  • UV coating
  • Gluing
  • Trimming
  • Scoring
  • Folding
  • Perforating
  • Saddle stitching
  • Perfect binding
  • Packaging
  • Specialty envelopes
  • Boxed “gift” kits
  • Database development
  • Data analytics
  • Offset/variable printing coordination
  • Data verification
  • Inserting, tabbing, sealing, and final assembly
  • Postage optimization and management
  • Postal logistics and documentation
  • Literature fulfillment and inventory management
Lak Advertising logo and Promo Retriever Logo
what is variable data printing

LAK is a full-service advertising agency established in 1979.
For nearly three decades, we’ve helped build our clients’ brands using a combination of experience, talent, and technology. Check out our work in print, broadcast, multimedia, outdoor, collateral, PR, and trade shows. Visit

No one helps you sniff out the right promotional products like PromoRetriever.
We won’t just drop a catalog at your feet. PromoRetriever hunts down memorable gifts of high-perceived value that really drive your promotional message home. See how at

hewlett-packard write-up on VDP Direct
what is variable data printing

Hewlett-Packard recognizes VDP Direct and Lak Advertising as the first marketing agency in the U.S. to take full advantage of their powerful HP Indigo one-to-one marketing technology. Download full article here and see what they have to say about us.

news globe
what is variable data printing

Track Your Project with new
Now, no matter where you are, day or night, you can sign on to our new client intranet,, to get precise information and tools to manage your LAK Advertising or VDP Direct project. Our clients find it indispensable for:

LAKtrak is as easy to use as your internet browser. Already a LAK or VDP Direct client? Call us today, and we’ll set you up.